In collaboration with AppsFlyer, Smadex has joined the movement towards a more robust and transparent ad engagement measurement.
Smadex's Cohorted Multidimensional Reporting Tool empowers you to dive deep into your campaigns by combining over 350 variables with cohorts.
Here is our rundown of what you need to beat your rivals in 2024 and beyond.
AGS Austin was a wonderful opportunity to meet new, amazing companies, speak about optimizing UA efforts.
Q5 is it's a strategic period for mobile app marketers. Marketers can capitalize on cost-effectiveness and the increase in app installs.
With the Flexier Flexible Mapping, advertisers can truly move the needle and break through SKAN's limitations.
AGS Barcelona 2023 was a great gathering of the brightest minds in the mobile app industry to discuss trends, strategies, and innovations.
Experts from Singular, Carry1st, and Smadex joined to discuss and shed some light on the world of Creative techniques.
CTV attribution helps advertisers understand how their CTV ads contribute to user actions, such as app installs.
Bandai Namco Mobile, a renowned multinational game publisher, embraced the opportunity to explore Connected TV (CTV).