The release of SKAN 4.0 brings new features and new options for app developers and ad networks. It remains a very complex subject that requires preparation in advance in order to make it work.
Alongside the release of iOS 16.1, Apple has also published the documentation for SKAd Network 4.0 for developers.
SKAd version 4.0 has been announced in WWDC 2022. Apple has listened to the feedback from developers and has added some new features to allow advertisers to have more data.
Learn how you can optimize on SKAd Network with Smadex's Flexible Mapping solution.
Apple only allows 100 values for campaign_ID. You will need to decide how to use them wisely. Take the lead with Smadex.
Now that Apple has officially announced the full SKAdNetwork implementation [...]
Post App Tracking Transparency (ATT) will change how mobile attribution [...]