Voodoo’s IPMs increased by 50% with Smadex’s creative analysis
Smadex performed creative analysis to identify the best-performing elements within the Ad Creatives with the goal of exponentially increasing the overall install per mille (IPM).
Talabat achieves a competitive CPA and reaches 2x CTR% by focusing on high-impact formats
Talabat wanted to grow and expand their business to new markets. They decided to go for an innovative strategy for them and try interstitial ads.
Analyzing the impact of #StayHome in Programmatic supply
The beauty of the programmatic ecosystem is the interaction between [...]
Smadex’s best practices & guidelines for programmatic brand safety
Brand safety is a growing worry and constantly in the [...]