Success Story

In just one year, the combination of Smadex’s data-driven user acquisition strategy and Media Digital Group’s high-performing creatives delivered clear results:

• 230%+ Subscription Growth: Quarterly subscriptions grew by over 3x.
• 19%+ Peak CTR: Quarterly Click-Through Rates went from 11.1% to a peak of 19.34% (averaging 15.65% for a year).
• 25%+ Impressions: Expanded visibility to effectively capture new demand across LATAM.
• 1.5% Conversion Rate: Maintained a steady, reliable sign-up rate even during phases of rapid scaling.

Media Digital Group came to Smadex with a clear problem in the LATAM market. They needed to get more subscribers, but they couldn’t sacrifice user quality or break industry rules.

Their usual ad channels were either saturated or too expensive. At the same time, other traffic sources were hit-or-miss, often bringing in fraudulent clicks or users who weren’t actually interested. To fix this, they needed to see exactly where their ad money was going. They chose Smadex for the transparency and tight control over quality.

Building on the established relationship with Media Digital Group as a trusted long-term partner, Media Digital Group and Smadex aligned to execute a high-velocity growth strategy. Moving in lockstep, both teams established a collaborative framework built on two main pillars:

1. Finding the right ad format through testing.

Smadex’s team didn’t rely on guesswork. They ran multiple tests across different ad types to analyze how LATAM audiences responded, and the data provided a clear answer: video ads outperformed all other formats by a wide margin.

Once this was clear, they shifted heavily toward video placements. The team set up a fast-paced pipeline to constantly test new video variations, giving Smadex’s optimization system the fresh material it needed to learn, adapt, and keep finding high-intent users.

2. Building a real-time communication pipeline.

A structured communication routine was established to ensure that no time or budget was wasted. The Smadex team worked closely with Media Digital Group to analyze the big picture, tracking shifting market trends across different LATAM countries to quickly identify new scaling opportunities.

Daily, real-time updates provided the agility needed to swap out old ads the moment performance dipped, shift budgets to top campaigns instantly, and resolve issues on the fly. This close, proactive alignment allowed Smadex to secure long-term plans and kept both companies moving in the exact same direction.

Media Digital Group is a global digital monetization and content distribution specialist operating in 40+ countries. They enable mobile operators and brands to transform digital products into scalable, profitable revenue streams.

By providing high-quality content and audience monetization platforms, they help operators retain subscribers. Their approach combines localized marketing with flexible payment methods, including DCB, credit cards, and mobile wallets, to effectively connect users with digital content.

“Working with Smadex has been a great boost for our growth across LATAM. Their data-driven approach, transparency, and strong control over traffic quality gave us the confidence to scale while maintaining reliable performance. We are excited to continue working on many more projects together and growing side by side in LATAM and beyond.”

Mina P.Brings | Affiliate Marketing Manager at Media Digital Group