We are thrilled to announce the integration between Chartboost and Smadex, two industry leaders in the mobile app ecosystem. Combining Chartboost’s vast mobile inventory and Smadex’s advanced targeting and optimization technology, this partnership aims to optimize in-app monetization, programmatic advertising, and user acquisition for mobile gaming apps.

This integration is a significant milestone and will level up the performance of our campaigns, especially in gaming. With Chartboost’s inventory and Smadex DSP technology working together, advertisers can reach their target audiences at scale, resulting in increased efficiency and performance. Mobile gaming app businesses can enjoy a seamless experience, unlocking new revenue streams, expanding their user base, and optimizing user acquisition campaigns.

¨Chartboost’s global in-app inventory and high-quality users are a perfect fit for our gaming advertisers. This integration allows Smadex to programmatically reach a gaming audience at scale.” said Jordi de los Pinos, Smadex CEO

Chartboost and Smadex are committed to supporting your app’s success and helping you thrive in a highly competitive market. This integration is a testament to that commitment. 

Get ready to take your app to new heights!

About Chartboost

Chartboost is the leading mobile programmatic advertising and monetization platform that empowers developers and connects marketers to highly engaged audiences through immersive ad experiences. 

As a subsidiary of Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software Inc., Chartboost’s inventory includes some of the world’s most downloaded game franchises, including Zynga’s diverse portfolio that features a massive global reach in more than 175 countries and regions that have been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™.