CTV Integration Guide

Kochava x Smadex

This guide outlines the steps for marketers to successfully create and integrate their Connected TV (CTV) campaigns within Kochava using Smadex. It is fundamental to follow these steps in order to be able to correctly track installs in your Smadex CTV campaign, as CTV installs are based on cross-platform attribution by Kochava.

Prerequisites

Before you begin, ensure you have:

  • An active Smadex account.
  • An active Kochava account.
  • An integration done between Smadex and Kochava, with a given Tracking Group ID. 
  • Enable non-attributed data sharing.
  • Need to use our creative sizes.
    • For connected TV ads, the following specs are recommended: 16:9 ratio, .mp4 file format, 1920 × 1080 px.

In case an integration has already been done for Mobile UA campaigns, Tracking Group ID will be the same as in that integration.

Step 1: Create an impression pixel in Kochava

To track Smadex CTV traffic, you will use the Campaign Manager:

  1. Navigate to Engagement > Campaign Manager.
  2. Click + Add a Tracker.
  3. Tracker Type: Select Acquisition (for new installs) or Reengagement (to drive users back to a streaming app).
  4. Media Partner: Select Smadex.
  5. Integration Settings: Under the App Tools section, ensure your app is configured to support the specific CTV platforms (e.g., Roku, Amazon Fire TV, or Android TV)
    1. Be sure to set the Impression Lookback IP to at least 24 hours
Step 2: Testing, Validation & Troubleshooting
  1. Share your Impression attribution link with Smadex. Smadex will perform a test install to confirm everything is in place with the agreed creatives to post.
  2. In case the test install is not successful, either the initial integration is not correct, or any step of this guide was not applied correctly. Review all the steps and make sure it’s all in place. Review Over the Top TV and Connected TV, Campaign Management, and following links.
  3. If issues further persist, contact Smadex and Kochava for further assistance.

@2026 Entravision Comunications Corporation. All rights reserved
Privacy Policy | Brand Safety Policy | Legal Notice | Cookies Policy