SKAdNetwork based attribution in the post-IDFA world
Smadex algorithms are designed to perform better for SKAdNetwork based attribution.
Learnings from 10 billion Limited Ad Tracking impressions bought in 2020
The digital advertising industry is in the midst of a [...]
A model to estimate probability of user engagement with Machine Learning
PRESENTING ATA ATA is the acronym of Action To Action. [...]
Machine Learning for programmatic price bidding
THE ASTREA ALGORITHM Why Astrea? She is the virgin goddess [...]