Flexible Mapping: Smadex’s New Solution for Campaign Optimization
June 8, 2021

Flexible Mapping: Smadex’s New Solution for Campaign Optimization

With the latest changes introduced by SKAdNetwork, Apple has modified the way measurement and attribution work on iOS. With less…

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Smadex new algorithms for SKAdNetwork based attribution

SKAdNetwork based attribution in the post-IDFA world

At Smadex, technology is at the core of our day-to-day. As Chief Data Officer, I make sure our team is…

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What to expect for SKAd Postbacks

What To Expect When You Are Expecting Those SKAd Postbacks

App Tracking Transparency’s rollout date is getting closer, and advertisers are getting mixed signals. That is, between SKAd postbacks and…

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Case By Case Scenarios – How to read those SKAd postbacks

Mobile advertising is up to be all about granting performance while embracing a more comprehensive approach to users' privacy. By…

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What The ATT Data Flow Will Look Like

SKAd – What The New Data Flow Will Look Like

Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a…

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Get ready for SKAd Attribution

Smadex and Attribution In The New SKAd Era

While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In…

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Learnings from 10 billion Limited Ad Tracking impressions

Learnings from 10 billion Limited Ad Tracking impressions bought in 2020

The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy…

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