Smadex Flexible Mapping for SKAd Campaign Optimization
June 8, 2021

How To Maximize Campaign Optimization on SKAd

Now more than ever, advertisers need to distinguish the variables that move the needle, and SKAdnetwork won't provide much guidance.…

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What The ATT Data Flow Will Look Like

SKAd – What The New Data Flow Will Look Like

Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a…

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Get ready for SKAd Attribution

Smadex and Attribution In The New SKAd Era

While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In…

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Learnings from 10 billion Limited Ad Tracking impressions

Learnings from 10 billion Limited Ad Tracking impressions bought in 2020

The digital advertising industry is in the midst of a structural change brought about by years of scrutiny around privacy…

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