Smadex Flexible Mapping for SKAd Campaign Optimization
June 8, 2021

How To Maximize Campaign Optimization on SKAd

Now more than ever, advertisers need to distinguish the variables that move the needle, and SKAdnetwork won't provide much guidance.…

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Get ready for SKAd Attribution

Smadex and Attribution In The New SKAd Era

While we await the release of the App Tracking Transparency framework, we've been busy getting ready for SKAd attribution. In…

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