Smadex Hub

Introducing Hub: A major update to our Smadex DSP and analytics platform

Jordi De los pinos
Jordi De los pinos

We are pleased to announce the launch of Smadex Hub. A re-engineered version of our campaign management and analytics platform. After listening and analyzing feedback from all Smadex platform users and fully-managed advertisers, we took the endeavor of rethinking the way our platform users could access to their campaigns and how to bring more transparency and analytics capabilities to everyone.

Now self-served advertisers can drive incremental revenue by creating more advanced campaigns, thanks to a more streamlined campaign management experience, while both managed and self-served clients will have more options to analyze campaign data with our Multi-dimensional reporting tool. Smadex Hub is now available to more than 300 advertisers in the Gaming, Entertainment and E-Commerce industries in the United States, APAC, EMEA and LATAM markets.

Smadex Mobile DSP enables app developers and brands to reach millions of mobile consumers by delivering ads across thousands of mobile apps and websites. At the core of Smadex platform is its predictive performance optimization engine, powered by machine learning. Thanks to our continuous investment in data science, advertisers can now achieve higher Return on Ad Spend (ROAS) by bidding differently to reach audiences according to their potential Lifetime Value. 

This latest Smadex Hub release include:

  • A completely revamped campaign management UI: Bringing a faster account organization and campaign creation experience.
  • Cohort analysis: Compare correlation between key metrics for your campaigns.
  • Optimization model selection: You can choose different algorithm options directly from Smadex Hub.
  • Platform access credential management: Create as many credentials for your AdOps team members  as you need to manage your campaigns
  • Cloud video hosting: More powerful video asset management.
  • More campaign analytics tools: including timeshift, measure sorting, custom measure calculations, more filters and heatmaps.
Smadex heatmap reports

In addition, Smadex allows large-scale mobile advertisers to reach their KPIs thanks to its:

  • Global buying power: Scalable cloud-based infrastructure, connecting all mobile-first ad exchanges, including Mopub, ironSource, AdColony and Pubmatic, handling more than 1,000,000 bid requests queries per second, and dynamically rate and purchase ad space in less than 100 ms
  • Programmatic partnerships: Integrations with leading data, brand safety and anti-fraud partners to ensure campaigns’ compliance, scale and performance.
  • Transparent Performance: A state-of-the-art platform with bid request-level reporting for managed and self-served clients.

We keep our commitment to industry transparency, brand safety and fight against fraud, including the IAB Gold Standard Certification, as well as the verification to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. Smadex was recently recognized as best-in-class DSP for fraud free installs by mobile measurement company Kochava.

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