Entravision completes acquisition of Smadex


13/06/2018 company update: We are pleased to announce that Entravision (NYSE: EVC), a has completed the acquisition of mobile DSP Smadex.

We are excited to share today that Smadex has been acquired by Entravision, a global technology driven media company providing online and mobile advertising services. For Smadex, this acquisition will provide investment to continue to innovate and build an even stronger and industry leading Demand Side Platform; for Entravision, its global clients will benefit from a proven and advanced programmatic trading platform for performance (user acquisition and re-engagement) and brand advertising (video).

The plan is for Smadex to fully integrate into Entravision and continue to provide existing services to customers, while also bringing new mobile programmatic capabilities to Entravision’s 500 plus global clients, serviced from its 19 offices around the world. We will be following up with additional information and more details about our combined plans with customers over the coming weeks.

This is a very exciting time for Smadex as we continue on our journey to push the boundaries of innovation in mobile advertising technology. We have a strong position in the market, and together with Headway, we can create new and better outcomes for our combined customers.

The Smadex Team

More great articles

IAB Transparency Framework

Smadex now part of IAB UK Transparency Framework

This digital advertising transparency initiative was developed by IAB UK to help buyers understand more about the companies operating in…

Read Story
Smadex Korea

Hello 스마덱스! Bringing programmatic app user acquisition to South Korea

We have finally announced the opening of our South Korean branch in Seoul. 스마덱스 (Smadex) has been working with several…

Read Story

Relax and chill at the Smadex MWC party on Monday 22nd February 7-11pm

We will be hosting an MWC party with drinks and canapés  on the first night of Mobile World Congress from…

Read Story