Apple again forces changes with iOS9: mobile ads to move to SSL

What is it? With the release of iOS 9 Apple has enforced secure connections between applications and back ends. What…

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Product release: New advanced optimization tool for performance advertisers

We are excited to announce the release of our new optimization tool that gives performance advertisers detailed granular data and…

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Smadex releases video ad formats for branding and performance campaigns

Video is a stronger ad format that drives higher levels of engagement with consumers and works with both branding and…

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Presenting Smadex Creative Labs

A big gap that exists in the mobile ad space is the lack of design resource at agencies and advertisers to…

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Tap into our advanced audience targeting features

At Smadex, our goal is to build the best mobile Demand-Side Platform for advertisers to run both brand and performance…

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You can now geo-target any global city

Geo-targeting is what’s possible when geo-location data is enabled – that’s about knowing someone’s whereabouts at latitudinal/longitudinal, zip code, city…

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Audience retargeting using Smadex’s DMP

Audience targeting is not the same as targeting specific media; media targeting involves buying impressions across named publishers that are…

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iOS 9 targeting now supported on Smadex

After the first week of release, over 50% of Apple users had downloaded and installed the new iOS9 software on…

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