Smadex launches native ads with global scale

We are excited to announce the launch of native ads on the Smadex platform. This will give advertisers a new…

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Why marketers need to park the CPA model and work with dCPM on programmatic

What is dCPM? dCPM = Dynamic CPM (Cost per mille or Cost per thousand impressions) The modern marketer’s predicament Marketers…

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Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory

There’s increasing demand for mobile video ad inventory from both performance and brand advertisers. That’s good news for everyone, because…

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Apple again forces changes with iOS9: mobile ads to move to SSL

What is it? With the release of iOS 9 Apple has enforced secure connections between applications and back ends. What…

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Product release: New advanced optimization tool for performance advertisers

We are excited to announce the release of our new optimization tool that gives performance advertisers detailed granular data and…

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Smadex releases video ad formats for branding and performance campaigns

Video is a stronger ad format that drives higher levels of engagement with consumers and works with both branding and…

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Presenting Smadex Creative Labs

A big gap that exists in the mobile ad space is the lack of design resource at agencies and advertisers to…

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Tap into our advanced audience targeting features

At Smadex, our goal is to build the best mobile Demand-Side Platform for advertisers to run both brand and performance…

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You can now geo-target any global city

Geo-targeting is what’s possible when geo-location data is enabled – that’s about knowing someone’s whereabouts at latitudinal/longitudinal, zip code, city…

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