Smadex announces creative studio partnership with AGCS

To support our shift into video advertising, we are excited to announce our new global partnership with AGCS (formerly Adgibbon).…

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Introducing video reporting metrics

Today we’ve released an update to our existing video reporting capability that enables advertisers to see in real-time how every advertising…

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Smadex launches new reporting tool

We’ve updated our reporting tool to include new report formats and filters for better campaign analysis. The new reporting interface…

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View attribution: building a case for using it

There are two types of events that can lead to an action in display advertising; a click or a view.…

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Smadex integrates Dailymotion for programmatic mobile video

We are excited to announce that Smadex has integrated into the Dailymotion Exchange (DMX) for programmatic access to global mobile…

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Smadex integrates MobFox for global mobile ad inventory

        We’re excited to announce that Smadex has integrated with MobFox to gain access to its global…

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Smadex launches native ads with global scale

We are excited to announce the launch of native ads on the Smadex platform. This will give advertisers a new…

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Why marketers need to park the CPA model and work with dCPM on programmatic

What is dCPM? dCPM = Dynamic CPM (Cost per mille or Cost per thousand impressions) The modern marketer’s predicament Marketers…

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Adding more VAST, MRAID, NATIVE and PRE-ROLL mobile video inventory

There’s increasing demand for mobile video ad inventory from both performance and brand advertisers. That’s good news for everyone, because…

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