Native Ads

Access native ads in premium mobile web and in-app at scale

The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of…

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MOAT

Smadex partners with MOAT to guarantee brand safety and viewability

We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile…

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new feature

Manage all your creatives with the new creative library tool

We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build…

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ads.txt

Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the…

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Goal

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining…

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Integral Ad Science

Pre-bid for brand safety and viewability

Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level…

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Adding footfall attribution to measure impact of location campaigns

We are excited to announce that we are offering adsquare’s Insights solution to measure and attribute the impact of location-based…

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Retargeting users based on real-time campaign behaviour

We’ve recently released a new retargeting feature in our self-service mobile DSP under the Audiences tab, called Activity Audiences. This…

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new feature

Awesome new features for crushing performance advertising

We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter.…

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