ads.txt

Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the…

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Goal

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining…

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Integral Ad Science

Pre-bid for brand safety and viewability

Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level…

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Adding footfall attribution to measure impact of location campaigns

We are excited to announce that we are offering adsquare’s Insights solution to measure and attribute the impact of location-based…

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Retargeting users based on real-time campaign behaviour

We’ve recently released a new retargeting feature in our self-service mobile DSP under the Audiences tab, called Activity Audiences. This…

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new feature

Awesome new features for crushing performance advertising

We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter.…

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Smadex adds WEVE Insights to power programmatic video buying

We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix's technology, making the  data available…

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Integral Ad Science

Smadex integrates IAS for brand safety and viewability

The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad…

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Ultra-fast bid-stream level reporting to optimize programmatic campaigns

We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool…

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