Smadex @ Appsflyer
May 27, 2020

See Smadex ad spend in Appsflyer

Almost certainly, you spend most of the time analyzing campaigns numbers. Getting ad spend data from different traffic sources, trying…

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IAB GOLD STANDARD

Smadex awarded the IAB Gold Standard

Smadex has been awarded the certification of the IAB Gold Standard and successfully passed the review process. The IAB Gold…

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Native Ads

Access native ads in premium mobile web and in-app at scale

The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of…

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MOAT

Smadex partners with MOAT to guarantee brand safety and viewability

We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile…

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new feature

Manage all your creatives with the new creative library tool

We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build…

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ads.txt

Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the…

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Goal

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining…

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