Flexible Mapping: Smadex’s New Solution for Campaign Optimization
June 8, 2021

Flexible Mapping: Smadex’s New Solution for Campaign Optimization

With the latest changes introduced by SKAdNetwork, Apple has modified the way measurement and attribution work on iOS. With less…

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What to expect for SKAd Postbacks

What To Expect When You Are Expecting Those SKAd Postbacks

App Tracking Transparency’s rollout date is getting closer, and advertisers are getting mixed signals. That is, between SKAd postbacks and…

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Case By Case Scenarios – How to read those SKAd postbacks

Mobile advertising is up to be all about granting performance while embracing a more comprehensive approach to users' privacy. By…

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What The ATT Data Flow Will Look Like

SKAd – What The New Data Flow Will Look Like

Post App Tracking Transparency (ATT) will change how mobile attribution works on iOS. However, it's not going to be a…

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SKAdnetwork checklist for publishers and ad exchanges

SKAdnetwork Checklist for publishers and ad exchanges

At WWDC 2020, Apple announced several changes to iOS 14 that aim to increase the level of control and transparency…

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