September 26, 2019

The periodic table of programmatic elements

This year the world has been celebrating the 150th anniversary of the discovery of the periodic table of elements and the…

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MOAT

Smadex partners with MOAT to guarantee brand safety and viewability

We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile…

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new feature

Manage all your creatives with the new creative library tool

We've released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build…

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Entravision completes acquisition of Smadex

13/06/2018 company update: We are pleased to announce that Entravision (NYSE: EVC), a has completed the acquisition of mobile DSP…

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ads.txt

Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the…

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Meet Smadex at MWC 2018 in Barcelona

The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1…

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Goal

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining…

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