We’re really excited to announce another major product release and milestone: our programmatic planning tool for advertisers is now available to advertisers on the Smadex platform. The number one challenge advertisers face when planning a campaign is knowing what ad inventory is available via their DSPs. We’ve developed the ultimate super fast tool that predicts available media via the Smadex platform.
Our inventory forecasting tool is completely automated and easy-to-use. The user interface has time series information and hourly precision, and advertisers can download forecasts to CSV. The dynamic real-time filtering enables advertisers to get precise volume estimates at any combination of dimensions: Exchange, Publisher Name, Bundle ID, TagID, Ad Size, Country, OS, OS version, Connection Type, Carrier, Location precision, Video and MRAID.
Currently, the vast majority of advertisers rely on a process of emails back and forth in order to get some indication media and volumes; and that email process may take days and be incomplete. Giving advertisers real-time access to query available inventory numbers not only improves the planning process but enables advertisers to carry WHAT IF analysis and thereby improve planning processes.
The inventory forecasting tool really becomes powerful when advertisers are able to carry out quick queries upon receiving a brief, enabling them to generate fast feedback and suggestions for improvements.
Screenshot showing inventory forecasting
To find out more about how Smadex can help you achieve your campaign goals and reach target audiences with video and contact sales[at]smadex[dot]com.