Reporting

Smadex launches new reporting tool

We’ve updated our reporting tool to include new report formats and filters for better campaign analysis. The new reporting interface accessible via the Smadex platform will enable advertisers to easily run a number of real-time pre-defined reports (Campaign, Line, Country, Ad Size, Creative and Events) across a number of filters. The benefit being that it consolidates all key stats from campaigns into the main dimensions that advertisers need for managing their campaigns.

The reports provide a comprehensive view across all campaign statistics: impressions, clicks, CTR, CPM, CVR, CPA and Spend.

Advertisers will be able to use these new reports alongside our detailed optimization tool for granular level campaign performance optimization.

Screenshot of new reporting interface

Reporting

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