headway

Headway completes acquisition of Smadex

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13/06/2018 company update: We are pleased to announce that Headway, a business unit of Entravision Communications Corporation (NASDAQ EVC), has completed the acquisition of Smadex.

We are excited to share today that Smadex has been acquired by Headway, a global technology driven media company providing online and mobile advertising services. For Smadex, this acquisition will provide investment to continue to innovate and build an even stronger and industry leading Demand Side Platform; for Headway, its global clients will benefit from a proven and advanced programmatic trading platform for performance (user acquisition and re-engagement) and brand advertising (video).

The plan is for Smadex to fully integrate into Headway and continue to provide existing services to customers, while also bringing new mobile programmatic capabilities to Headway’s 500 plus global clients, serviced from its 19 offices around the world. We will be following up with additional information and more details about our combined plans with customers over the coming weeks.

This is a very exciting time for Smadex as we continue on our journey to push the boundaries of innovation in mobile advertising technology. We have a strong position in the market, and together with Headway, we can create new and better outcomes for our combined customers.

The Smadex Team


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