Add your locations; plot pins on a map or lat / long coordinates.
Add location group(s) to your campaign.
Measure the uplift of your hyper-local campaign for store visits with footfall attribution.
MEASURING HYPER-LOCAL CAMPAIGN
Marketers can measure the uplift generated from a location based mobile advertising campaign using footfall attribution.
This aims to prove how successful a campaign has been at driving consumers exposed to a mobile ad into a store but comparing the exposed group with a control group.
Footfall Attribution Study: Marketers receive a report that covers audience analysis, temporal analysis, store analysis, uplift analysis and recommendations and other insights.
LOCATION USE CASES
POINTS OF INTEREST
Target football fans across all stadiums pre, during and post a match.
Target consumers within a radius of 50m stores across the country during opening hours.
Target consumers that were in specific locations within the last 3 months.
USERS LOCATION DATA
Smadex uses accurate and precise GPS coordinates that have been shared by the consumer via an opt-in process.