Create fully transparent custom white and black list across all ad exchanges down to bundle ID and domain level. Reuse your custom white and black lists on any campaign or line item.
Advertisers can reach out directly to publishers (or via Smadex) and negotiate a deal for a specific audience. A deal ID provides brands with the assurance of getting the strictest transparency and visibility conditions possible.
FULL BID-STREAM TRANSPARENT REPORTING
Manage and monitor all your campaigns using custom programmatic bid-stream level real-time reporting. This unique tool gives advertisers the most granular level data and metrics, showing exactly the exchanges and publishers campaigns are running on including many performance metrics.
For mobile ads to perform, they must be seen by people.
Smadex works with Integral Ad Science using both pre-bid and post-bid solutions, to ensure that your ads are seen and that campaigns meet specific viewability benchmarks.
BRAND SAFETY & FRAUD PREVENTION
Brand safety is our #1 priority. Coupled with the industry’s leading technology for transparency and reporting we work with Integral Ad Science to provide effective pre-bid solutions which means that your ad will only be seen on sites that match the highest quality of brand safety.
Ad fraud is a massive industry concern and working with Integral Ad Science, Smadex is able to protect advertisers using their pre-bid and post-bid solutions.