Brand safety is a growing worry and constantly in the news as a hot topic, more often than not for the wrong reasons. There has been a seismic shift towards digital marketing: digital budgets have increased and media buying has moved to programmatic as consumer attention has shifted from the traditional media of print and […]
This author has yet to write their bio.Meanwhile lets just say that we are proud staff@smadex contributed a whooping 53 entries.
Entries by staff@smadex
The demand for native ads continues to grow as more and more brands and agencies are allocating larger portions of their budgets to intelligent mobile formats.
We are excited to announce our new partnership with MOAT, to drive higher viewability standards and brand safety for mobile advertising campaigns. By using the MOAT SaaS platform, Smadex gains access to in-depth analytics and insights in order to maximize the value of campaigns for advertisers. The digital advertising market now demands high standards for […]
We’ve released a new feature in the Workspace area that uses efficiency to improve creative flexibility. Users can now build a creative library to house all their creatives in one place, and seamlessly call any creative from any campaign. The new feature eradicates the previously time-consuming task undertaken when adding creatives on a per line […]
13/06/2018 company update: We are pleased to announce that Headway, a business unit of Entravision Communications Corporation (NASDAQ EVC), has completed the acquisition of Smadex. We are excited to share today that Smadex has been acquired by Headway, a global technology driven media company providing online and mobile advertising services. For Smadex, this acquisition will […]
Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the second half of 2017 fuelled by support from Google and better understanding from publishers of the benefits to them. With scale, it enabled DSPs to start trading programmatically using Ads.txt only buys. The Ads.txt specification […]
The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1 A63 Stand # 14. In the last year we’ve launched many innovative cutting-edge mobile advertising features. We would love to talk all things programmatic, transparency, brand safety, whitelists, deal IDs, ads.txt, viewability, vCPM, CPCV, video, […]
A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining a customer, and attributing the right merit to each of those channels to achieve a sustainable and scalable customer strategy. Therein lies the challenge: knowing the real contribution made by each channel, the value from […]
Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level data via real-time reporting and with our partnership with Integral Ad Science (IAS). We are excited to announce our pre-bid solution using IAS for viewability, brand safety and fraud. Pre-bid is an industry best practice […]
We are excited to announce that we are offering adsquare’s Insights solution to measure and attribute the impact of location-based campaigns to footfall. adsquare is a mobile-first data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly. For those of you new to this topic, the purpose of footfall attribution analysis […]