Entries by staff@smadex

Headway completes acquisition of Smadex

13/06/2018 company update: We are pleased to announce that Headway, a business unit of Entravision Communications Corporation (NASDAQ EVC), has completed the acquisition of Smadex. We are excited to share today that Smadex has been acquired by Headway, a global technology driven media company providing online and mobile advertising services. For Smadex, this acquisition will […]

Brand safety and ad fraud improvements using Ads.txt

Ads.txt was one of the key buzzwords in programmatic advertising last year. After slow adoption, take up accelerated during the second half of 2017 fuelled by support from Google and better understanding from publishers of the benefits to them. With scale, it enabled DSPs to start trading programmatically using Ads.txt only buys. The Ads.txt specification […]

Meet Smadex at MWC 2018 in Barcelona

The Smadex team will be at MWC 2018 again this year and you’ll be able to find us in Hall 8.1 A63 Stand # 14. In the last year we’ve launched many innovative cutting-edge mobile advertising features. We would love to talk all things programmatic, transparency, brand safety, whitelists, deal IDs, ads.txt, viewability, vCPM, CPCV, video, […]

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining a customer, and attributing the right merit to each of those channels to achieve a sustainable and scalable customer strategy. Therein lies the challenge: knowing the real contribution made by each channel, the value from […]

Pre-bid for brand safety and viewability

Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level data via real-time reporting and with our partnership with Integral Ad Science (IAS). We are excited to announce our pre-bid solution using IAS for viewability, brand safety and fraud. Pre-bid is an industry best practice […]

Adding footfall attribution to measure impact of location campaigns

We are excited to announce that we are offering adsquare’s Insights solution to measure and attribute the impact of location-based campaigns to footfall. adsquare is a mobile-first data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly. For those of you new to this topic, the purpose of footfall attribution analysis […]

Retargeting users based on real-time campaign behaviour

We’ve recently released a new retargeting feature in our self-service platform under the Audiences tab, called Activity Audiences. This new feature enables advertisers to generate new audience segments in real-time, based on campaign events such as banner views, clicks and video views. For advertisers, this is a very, very powerful feature. Data capture For the […]

Awesome new features for crushing performance advertising

We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter. Here’s a summary of our top feature releases: New product releases: Major algorithm update – Performance has always been in our DNA since day one and we’ve been continuously improving our capabilities ever since. With […]

Smadex adds WEVE Insights to power programmatic video buying

We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix’s technology, making the  data available for advertisers to use to power programmatic video media buying. WEVE Insights provides high accuracy probabilistic data sets modelling on WEVE’s unique opted-in verified first party user base. This gives advertisers highly accurate demographic targeting at […]

Smadex integrates IAS for brand safety and viewability

The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad tech players to work with independent third party reporting platforms. This goes beyond counting impressions and clicks, it now stretches into ad quality for all ad formats and brand safety. We are pleased to announce our […]