Entries by staff@smadex

Attribution models for mobile advertising

A well-built media plan involves the very difficult challenge of trying to balance the different advertising channels used in acquiring and retaining a customer, and attributing the right merit to each of those channels to achieve a sustainable and scalable customer strategy. Therein lies the challenge: knowing the real contribution made by each channel, the value from […]

Pre-bid for brand safety and viewability

Smadex takes brand safety very seriously: this is reflected in our platform, by giving advertisers full transparency into bid-stream level data via real-time reporting and with our partnership with Integral Ad Science (IAS). We are excited to announce our pre-bid solution using IAS for viewability, brand safety and fraud. Pre-bid is an industry best practice […]

Adding footfall attribution to measure impact of location campaigns

We are excited to announce that we are offering adsquare’s Insights solution to measure and attribute the impact of location-based campaigns to footfall. adsquare is a mobile-first data exchange, bringing together advertisers and data providers in a fair, secure and privacy-friendly. For those of you new to this topic, the purpose of footfall attribution analysis […]

Retargeting users based on real-time campaign behaviour

We’ve recently released a new retargeting feature in our self-service platform under the Audiences tab, called Activity Audiences. This new feature enables advertisers to generate new audience segments in real-time, based on campaign events such as banner views, clicks and video views. For advertisers, this is a very, very powerful feature. Data capture For the […]

Awesome new features for crushing performance advertising

We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter. Here’s a summary of our top feature releases: New product releases: Major algorithm update – Performance has always been in our DNA since day one and we’ve been continuously improving our capabilities ever since. With […]

Smadex adds WEVE Insights to power programmatic video buying

We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix’s technology, making the  data available for advertisers to use to power programmatic video media buying. WEVE Insights provides high accuracy probabilistic data sets modelling on WEVE’s unique opted-in verified first party user base. This gives advertisers highly accurate demographic targeting at […]

Smadex integrates IAS for brand safety and viewability

The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad tech players to work with independent third party reporting platforms. This goes beyond counting impressions and clicks, it now stretches into ad quality for all ad formats and brand safety. We are pleased to announce our […]

See you at Cannes Lions?

It’s that time of year again that we look forward to: amazing parties on big yachts ! The Smadex management team will  be attending the very sunny Cannes Lions Festival again from Tuesday 20th to Thursday 22nd June. If you are around in Cannes, why not arrange to meet us by contacting us directly or […]

Ultra-fast bid-stream level reporting to optimize programmatic campaigns

We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool to better manage (optimize, control, full transparency) programmatic campaigns. This is a game changer; a significant advancement on standard reporting found in most demand-side platforms and gives advertisers access to detailed and granular RTB data. […]