Entries by staff@smadex

Awesome new features for crushing performance advertising

We’ve been working extra hard to release some truly ground breaking industry leading performance and direct response features this quarter. Here’s a summary of our top feature releases: New product releases: Major algorithm update – Performance has always been in our DNA since day one and we’ve been continuously improving our capabilities ever since. With […]

Smadex adds WEVE Insights to power programmatic video buying

We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix’s technology, making the  data available for advertisers to use to power programmatic video media buying. WEVE Insights provides high accuracy probabilistic data sets modelling on WEVE’s unique opted-in verified first party user base. This gives advertisers highly accurate demographic targeting at […]

Smadex integrates IAS for brand safety and viewability

The message is clear given the vast amount of noise in the industry about the topic; marketers now expect ad tech players to work with independent third party reporting platforms. This goes beyond counting impressions and clicks, it now stretches into ad quality for all ad formats and brand safety. We are pleased to announce our […]

See you at Cannes Lions?

It’s that time of year again that we look forward to: amazing parties on big yachts ! The Smadex management team will  be attending the very sunny Cannes Lions Festival again from Tuesday 20th to Thursday 22nd June. If you are around in Cannes, why not arrange to meet us by contacting us directly or […]

Ultra-fast bid-stream level reporting to optimize programmatic campaigns

We’re excited to announce another major and massive product milestone; ultra-fast bid-stream level reporting that gives advertisers a powerful tool to better manage (optimize, control, full transparency) programmatic campaigns. This is a game changer; a significant advancement on standard reporting found in most demand-side platforms and gives advertisers access to detailed and granular RTB data. […]

Smadex integrates adsquare data marketplace for video audiences

We are happy to announce our new partnership with neutral mobile data exchange adsquare, offering agencies and brands access to unique premium data providers for mobile devices. adsquare offers advertisers access to a vast array of mobile data, derived from offline, online and mobile behaviours. Premium data partners include Acxiom, Mastercard and GfK. Advertisers can […]

An invitation to the Smadex MWC 2017 drinks

The Smadex team would love to see customers, partners, prospects, industry colleagues and friends at our MWC drinks on Monday 27th February, starting from 7pm. Come by for one or more drinks before you head off to your Monday night party. You will need register to attend. Looking forward to seeing you at MWC! Smadex […]

Adcolony exchange adds more global video app inventory

We are excited to announce that we’ve integrated with the Adcolony ad exchange (previously known as Opera Mediaworks or OMAX). This will give advertisers access to massive global scale of in-app video ad inventory. Adcolony’s strong global reputation and credibility for mobile video ad formats and performance further strengthens Smadex’s video offering. We’ve continued to add more […]

Meet Smadex at MWC 2017

Another year has flown by and it’s that time again to finalize planning for Mobile World Congress or (or MWC as it is most commonly known as) in Barcelona. This year, the event will run from Monday 27th February to Thursday 2nd March 2017. In the last year, Smadex has focused on developing  the leading […]