Smadex adds WEVE Insights to power programmatic video buying

We are thrilled to announce that we have integrated WEVE Insights into the Smadex DMP via Axonix’s technology, making the  data available for advertisers to use to power programmatic video media buying.

WEVE Insights provides high accuracy probabilistic data sets modelling on WEVE’s unique opted-in verified first party user base. This gives advertisers highly accurate demographic targeting at scale, including gender and age, two of the most common parameters for any campaign brief. One of the biggest challenges for mobile advertising is access to accurate and credible demographic data; this issue is now addressed.

Combining WEVE’s accurate data sets with Smadex’s massive video scale across brand safe high-quality premium publishers found on over ten ad exchanges (including Google DoubleClick, Rubicon, Pubmatic, SpotX and Teads) gives advertisers a unique solution to precisely reaching audiences with video on mobile devices.

Smadex DMP showing WEVE InsightsWEVE

 For more information about using WEVE Insights to extend your campaigns to mobile video contact sales@smadex.com

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