We are in the process of releasing a major update to our algorithms during the first quarter of 2017. As part of this update, we will be adding new optimization goals, including video metrics to drive improved performance and make it easier for agencies to buy mobile video.
The new algorithm will automate the process of optimizing against a video goal, thereby reducing the effort and complexity to manage the campaign and improve efficiencies for everyone.
The most common video metrics for measuring success are CPV (Cost Per View $) and CPCV (Cost Per Completed View $), and now advertisers will be able to add these metrics when they create their campaign line items.
Our new algorithm factors in many parameters, quickly adapts and uses past learning, resulting in a uplift in campaign performance for CPV and CPCV (when compared to not using an automated algorithm).
Advertisers will also be able to continue to manually check in on a campaign and make any manual adjustments via the optimization tab, and continue to have full transparency and control on where ads are landing right down to publisher level.
We are making programmatic video trading straight forward to buy and to deliver performance on KPIs for advertisers.