Today we’ve released an update to our existing video reporting capability that enables advertisers to see in real-time how every advertising dollar is spent on video advertising as a separate report.
Up until now, advertisers had to rely on post campaign reports (usually summarised in Powerpoint presentations) to access quartile views, Cost-per-View (CPV), Cost-per-Completed-View (CPCV), views, conversions and other engagement metrics. Now advertisers can manage and control their mobile video campaigns in real-time from a single interface.
This level of visibility opens up mobile video advertising to campaign optimisation options towards achieving video metrics such as increased views and view rate. This ability to shift spend based on real-time data is lacking in the mobile advertising space and much needed by advertisers in order to align itself with online and other channels.