We are excited to announce that we’ve integrated with SpotX and Teads video ad exchanges to make their mobile video inventory available to buy programmatically via the Smadex platform. Both SpotX and Teads offer advertisers direct access to premium global mobile video inventory, including PMPs and direct deals. This adds to Smadex’s existing programmatic video buying options: Google, Rubicon, AOL, MoPub and Dailymotion.
Advertisers will now be able to access via Smadex the largest supply of mobile programmatic fully transparent video inventory across mobile apps and sites, using multiple video ad formats: pre-roll, native, interstitial, vertical, rich media and custom.
This gives advertisers looking to plan and buy brand safe premium high quality inventory using strong and engaging ad formats, massive reach and scale for their campaigns.